The second and third Ginori periods saw a move into more useful ware for the table, yet the tradition of craftsmanship and even the colours established under Carlo Ginori were faithfully maintained by his family. Ginori porcelain was sought after by Europe's noble families; enormous services were produced for Marie Louise of Austria (wife of Napoleon), for Franz 11 and for the Khedive of Egypt.
The Napoleonic Wars forced closure for many Italian businesses and saw Tuscany annexed by Napoleon's Empire. Despite this, the Ginori factory continued production, diplomatically adopting a new "Empire" theme for its wares.
A new Italian monarchy was established in 1861 and under Royal patronage, Ginori was commissioned to produce many works of art and splendid table services. To allow for expansion the company decided, in 1896, to join forces with Giulio Richard's Milanese factory, hence today's name, Richard- Ginori.
Since then the company has continued to grow. The great traditions of Carlo Ginori and his family are maintained and the inspiration which European artists have derived from Tuscan countryside is still manifest in the traditional designs such as Italian Fruits and Amalfi (Antique Rose) - patterns which are continued with pride up to this day.