Wondra Quick-Mixing
Flour
Wondra flour is "instantized" flour made by the General Mills company.
Because it dissolves quickly in liquid it is very useful for making sauces and gravies. A
brief history of this product is provided below
Wondra History (copyright General Mills)
1963
Gold Medal Wondra instantized flour introduced
In May, Gold Medal Wondra Instantized Flour was introduced. It was an all-purpose flour in
a revolutionary new granular form. It was made by a process of agglomeration of small
flour particles to make a more uniform instantized product. There were no chemical
additions in the processing and the baking characteristics of all-purpose flour were not
changed. Wondra had the same nutritional food value as any other enriched flour and was
made of a specially selected blend of wheats to make it suitable for all types of baking.
Wondra. was particularly useful for making lump-free sauces and gravies because it
dispersed instantly in cold liquids. It poured freely and evenly and measured the same,
cup after cup, because of its controlled uniformity. Wondra was also dust-free. (The name
was later changed to Wondra Quick- Mixing Flour.)
1964
Gold Medal Wondra Flour Pour n Shake container introduced (labeled
"Sauce n Gravy in January, 1986)
In June, Wondra Instantized Flour was introduced in a 13.5 ounce Pour 'n Shake container.
The convenient, round cardboard cylinder had a plastic tip with a slot for pouring and
measuring, it also had holes for shaking. (The Pour 'n Shake container was labeled
"Sauce 'n Gravy" in January, 1986.)
1985
Gold Medal Wondra Flours 13.5 ounce Pour n Shake container was labeled
"Sauce n Gravy"
In December, Gold Medal Wondra Flour's 13.5-ounce Pour 'n Shake container was labeled
"Sauce 'n Gravy
Gold Medal Wondra Flour 2-pound box introduced
In January, Gold Medal Wondra Flour's 2- and 5-pound sacks were repositioned on the market
and a 2-pound (32-ounce) box was introduced. |