We tend to be pretty skeptical of new gadgetry here in the Gourmetsleuth kitchen. This stems from the lack of space we have to store these gadgets and a general philosophy that 'less is more". But after a few minutes of using the scoop we could see that it had great potential. Here's the scoop (ok, that pun was intended...)
nuscup - adjustable measuring cup/scoop image by: core77
We preferred using the Nuscup for dry ingredients. We liked that we could preset the scoop to the desired volume, scoop and level. It particularly made repetitive measuring very easy. It was also convenient to be able to see the contents in the scoop to insure that there were no air gaps in the cup.